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Book Review: Wisdom of the Bullfrog: McRaven’s Practical Path to Better Leadership

  • Writer: Doug Ross
    Doug Ross
  • Apr 14
  • 3 min read

Updated: Apr 15

Admiral William H. McRaven is no stranger to leadership under pressure.  As a Navy SEAL for nearly four decades, he commanded at every level including leading the Joint Special Operations Command during the operation that killed Osama bin Laden.  His storied career, full of high-stakes leadership and strategic decision-making, gives undeniable weight to his writing.  In Wisdom of the Bullfrog: Leadership Made Simple (But Not Easy), McRaven distills lessons from this military experience into a concise guide for living with purpose and integrity.  While the book draws heavily on his time in uniform, it is not a memoir.  Instead, it’s a collection of straightforward principles—gentle reminders of values we’ve all heard before but often fail to apply consistently.


The title of the book nods to McRaven’s call sign, “Bullfrog,” which is the moniker assumed by the longest tenured Navy SEAL at any given time.  It’s a playful title on its surface, but it's emblematic of a man whose wisdom is battle tested.  The book’s strength lies in its simplicity.  McRaven doesn’t aim to reinvent the wheel with groundbreaking revelations.  Instead, he offers familiar tenets—honor, courage, perseverance, and accountability—presented as a creed forged in the crucible of military life.  These aren’t abstract ideals; they’re practical tools, each accompanied by real-world examples from his career.  Whether recounting a SEAL training exercise that tested teamwork or a battlefield decision that hinged on trust, McRaven shows how these principles translate to action.  The lessons aren’t new, but the clarity of their application is what hits home.


What makes Wisdom of the Bullfrog resonate is how it underscores the doing.  McRaven knows we’ve heard “be honest” or “stay disciplined” a thousand times.  His gift is showing why these matter and how they work in practice.  For instance, his chapter on leading by example doesn’t just preach—it recounts moments where his choices, under scrutiny, set the tone for his team.  The stories are more illustrative than they are self-aggrandizing, grounding each lesson in a way that feels accessible for all readers.  You don’t need to be a SEAL to see how these principles can apply to a boardroom, a classroom, or even your home.


The book’s military context is central, and it’s no accident.  McRaven’s writing was shaped by this institution which is built on clear, tested values—values that attract so many to military service in the first place.  People join the Navy SEALs not just for adventure but because they glimpse, from the outside, what it means to embody a code and be a part of something bigger than themselves.  The SEAL ethos—loyalty, resilience, sacrifice—offers a blueprint for becoming a better version of oneself.  Military service resonates with so many because it promises transformation through principles that endure under fire.  McRaven’s book taps into that allure, presenting a framework that’s both disciplined and aspirational.


Reading Wisdom of the Bullfrog also prompts a deeper reflection: what’s your code of ethics?  McRaven’s clarity invites us to ask, What do I stand for?  What values do I want others to see in me?  These questions aren’t new, but they are easy to dodge in the grind of daily life.  This book serves as a quiet challenge to define your own code—not with lofty ideals, but with practical commitments you can live out and hold yourself to.  For McRaven, the SEAL code meant embodying courage and accountability.  For you, your code might mean integrity in your work or being a trustworthy and reliable friend.  The point is to decide and act.


This book isn’t a thunderbolt of new wisdom, and it doesn’t pretend to be.  It’s a steady hand on your shoulder, reminding you of what you already know and showing you how to put it to work.  McRaven’s military lens makes the lessons vivid, but their universality makes them stick.  In a world often defined by chaos, Wisdom of the Bullfrog offers a clear path to becoming someone others can count on—someone capable of navigating that world successfully. 

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